– Devising strategies to drive online traffic to the company site
– tracking conversion rates and making improvements to the website
– Developing & managing digital marketing campaigns
– Utilizing a range of techniques including paid search , SEO & PPC
– Overseeing the social media strategy of the company
– Managing online brand & product campaigns to raise brand awareness
– Managing the redesign of the company website
– Improving the usability, design, content, & conversion of the company website
– Evaluating customer research, market conditions & competitor data.
– Review new technologies and keep the company at the forefront of developments in digital marketing.
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